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Film Distribution, Filmmaking, Fundraising


In this episode of the “Don’t Suck at Video!” podcast, I cover a variety of questions posed by members of the filmmaking community. In particular, I cover a lot about what the future looks like for filmmakers. I talk about ways to gain experience as well as whether filmmakers should pursue building their own audience, among other things. I hope you enjoy!

If you’d like to check out the podcast, you can find it wherever you listen to podcasts as well as the YouTube channel.

Transcript:

I’m Nick LaRovere. Welcome to the “Don’t Suck at Video!” podcast. I’m a filmmaker, video producer, and cinematographer who helps filmmakers tell stories build a career and helps businesses grow using video marketing. Today I wanted to do a Q &A especially for my friends in the Arizona filmmaking community that pose these questions to me. Yeah, so I just thought it’d be fun to go through and answer some questions that people have so without further ado, I’ll get started.

And I would like to add that I’m not an expert in everything. There’s a lot of stuff that I don’t know. So I’m just gonna try my best to answer these questions to the best of my ability. I can’t promise that I have all the information, but I’ll do my best. And I’ll let you know, I’ll be honest with you if I’m not sure. There’s a lot of other great resources out there and people in the community that have these answers if I don’t. So, all right.

We’ll get started. So the first question that I got was how to secure an agent, which is a great question. And I’m not certain if this person is talking about an agent in terms of being a director or an actor or what have you. There’s agencies and agents that represent different kinds of people. So I know a little bit, this is one area where I’m not particularly an expert, but I do know people who have had agents and I have looked into it myself. So basically from what I understand, I think the first step is that you need to build up a body of work that is going to interest an agent or agency.

Basically, you need to be able to show that you are someone that is worth the investment to promote, that you are sellable, right? So they are acting as your representative going out to people and saying, hey, you should hire this person. So you need to have work that looks really good or great acting reel. You basically need to have, I think it would help to have a good brand basically overall. How can you position yourself in the best way possible so that someone else thinks, yes, this is a bankable person, this is someone that we can push, this is desirable. So that’s my thoughts on that.

The other thing I will say is from what I’ve heard from people who do have agents and that’s actors as well as crew, they’re not everything. They’re not a magic ticket to success. So if you think that you’re going to get an agent and then magically you’re going to get all this work, it’s just not how it works. Unfortunately, at the end of the day, it’s the same with like business stuff and agents and everything. You are going to be your own best advocate, right? No one else cares as much about you, about your career as you do. So you are going to be the one who books most of your work. An agent can help, I think, add a sense of credibility maybe or be someone that’s an intermediary that can help you with negotiation maybe. But especially what I’ve heard from actors is that a lot of the time you are going to be the person that ends up booking yourself a lot of the time and but it can help to have an agent. So that’s my answer on that. Okay.

So next question is two questions that people asked. One of the questions was, how do you get funding for your film? And the other question was, how do you get funding if you don’t have any connections or friends? This is like, could be its own whole podcast, right? And I’m still learning and I’m trying to dig in and learn as much as I can so I can share with other people. Cause it is a very painful topic in my experience for a filmmaker who wants to make films.

But filmmaking is expensive. Especially if you like to do sci -fi and stuff like I do. Because I’m crazy and I like to have no money I guess. So anyway, so how do you get funding? There’s a few ways. And some of these are going to be obvious but I’ll get into it. Crowdfunding. It is still viable for certain things to an extent. However, it’s not a set and forget thing. It takes a lot of work.

But if you approach it the right way, there is a way that you can get stuff crowdfunded. Personally financing projects is a big one, especially when you’re starting out. And I can talk about that more in a second. But yeah, personally financing it. I don’t recommend doing anything like putting your film on a credit card, but you can have a target goal, a budget for your film, and you can save up for that. You can do extra jobs if you’re motivated. Do extra work.

Find ways to make extra money, set a little bit of money aside at a time, and eventually you can save up a budget. Another common way for small films, and I’m assuming feature films here, short films is going to be another issue altogether. For the most part, I would say assuming you need to either crowdfund or personally finance short films. So for feature films, for small ones, it’s pretty common to do like small investments.

So basically local people that you know, either people do like the dentist and doctor, family members, that sort of thing. And it’s kind of like a big version of crowdfunding, right? Like you are basically going to select people and asking for investment into a project. And it’s kind of like crowdfunding in a different way. You could raise 30, 50 grand that way. It just depends on who you know. And then the other way is, seeking a person who is a film investor or someone who is interested in investing in film. And this is a connection saying when you start to go in this direction, and I think it’s true when you’re asking anyone for money, but especially when you start asking total strangers for money for your project, you really need to have a pitch deck that’s clear, that shows that you have a plan, you know what you’re getting into, and you’re not just like, yeah, I want to make my movie. Can you just… finance my hobby for me, but that you’re showing hey, no, this is a business plan. I have this all thought out Here’s my team. Here’s what we’re doing. Here’s similar films and this is how much they’ve made Here’s our plan for for selling the film and so even if you aren’t able like you haven’t done that before it’s going through the process of Putting the best business plan together that you can Yeah, so is there anything I miss anything?

Investors. I think that covers everything. The question, the part of the question about if you don’t have any connections or friends is if you want to be, in my opinion, if you want to be a successful filmmaker, you need to start making connections and friends because filmmaking is not a solo sport, it’s a team sport. So if you want to make good films and you want to do it sustainably over time, I think you need to…

You need to form those relationships. You need to be networking with people. You need to be building those relationships so you have people who want to work with you, who want to invest in you, and you need to…

Yeah, people who want to invest in you. And connections, the more people you know, the more people that you talk to. You never know that someone that you know knows someone who, if you ask them, potentially could be interested in funding your film. So you just got to get out there. I know that it’s not comfortable. I know it can be very difficult, but you just got to get out of your shell. I’m an introvert, so I get it.

You gotta get out of your shell and you gotta talk to people and you gotta meet people, you gotta make connections. It’s just, it’ll help you so much. So, that’s what I have to say. Those are methods to get funding. The nuts and bolts of it, I probably need to move on. At the end of the day, I think if you are going to fund it yourself, you can do whatever you want, right? You get total freedom, so that’s kind of the cool thing. But, that can be tough.

It’s very expensive to make films. So you just have to weigh that against getting investment, which means you’re going to have to put in the extra work to put a pitch deck together and find that money or crowdfund that money. And at the end of the day, you just need to commit internally to the fact that it is going to be a lot of work no matter what. There is never going to be a silver bullet that gets you what you want to make your film. So there you go.

Who me can talk about financing more later? I plan on releasing a document of my collected notes. I need to write down some more stuff. Okay, so the next question is, what are the best steps to take in addition to networking to getting on projects and becoming a more skilled producer? Hmm, the best steps to take to get on projects and become a more skilled producer.

Addition and networking. Well, I would say there’s two ways to get experience, either on your projects or someone else’s projects. So networking, offering to help other people so that you can get experience. Hey, I want to help you produce this project. I think there’s no substitute for experience, in my opinion. So you can become a more skilled producer.

Also though by doing your own projects. So if you’re having a hard time finding those opportunities that work for you, the alternative is make a project happen yourself, right? Let’s say you don’t want to direct, but you do want to produce. You can put the team together, right? Like that is sort of what a producer does is putting the machine together. So you don’t have to have all the elements. You just have to find them and put them together.

So you can find a director with a script or you can find a director and find a script. You can make this thing happen. I think the key is you want to find a director and you want to find key people who are excited about that project. Like they want to do it and also carry it because you as a producer, you’re not the creative lead, right? So you can’t carry that whole project on your shoulders. So you’re going to want to find a director that wants to creatively carry.

They’re part of the burden and not just get a free ride to get to direct something. So yeah, but then you could also direct it and then you get the experience of producing and directing and you run the show. So that’s a way that you can get experience. Yeah, and I just think with repetition, you improve your processes, you create processes and you document what you did last time and you continually improve. That’s how you’ll get better with producing. You also seek mentors and… read and stuff like that.

Next question. Okay, so I’m going to mention this question, but I’m not going to answer it in this episode because it is a well, let me just tell you what the question is first. How do you handle proper channels to report, etc. being harassed and or assaulted on set or behind the scenes, please? So like I was saying, this is a very important topic and it is a serious topic and the gravity of this question deserves its own episode and something more well thought out than me just going off the cuff. So I will at some point take some time to go through and answer that to the best of my ability and talk about stuff surrounding that topic because obviously this is a problem that needs to be addressed and it is…

It requires some thought on my part to articulate what I think about it. And so that’s why I want to take some time and not just jump into it. It takes, it needs some thought because it’s not totally clear what needs to happen in different kinds of situations. There’s some nuance to different situations that can happen. Like there’s stuff that’s very clear, like, Hey, I was assaulted versus harassment. Sometimes it can be more unclear what should be done.

Like on the one hand someone could get arrested by the police and go to jail. That’s pretty clear on the other hand if something is not illegal Okay, but it’s bad. What do you do about it? So Anyway, I’ll get into it and I’ll cover it thoroughly in another episode because I think it’s important Okay, next question is Have you had an experience dealing with an actor with a big ego? If so, how did you deal with it?

I thought about this before when I read it and I honestly, I can’t say I’ve dealt with an actor with a big ego yet. Not really. I mean, generally speaking, most of the people that I’ve worked with have been very reasonable and everybody’s got their problems and their flaws. But generally speaking, everyone I’ve worked with has been good. So…

How would I answer this? First off, try to cast people that are reasonable. I don’t know how to put this.

If you’re getting red flags from an actor at some point in the process, you don’t have to hire them. Like honestly, if you feel that they are going to be a pain or you feel like they are going to be unreliable or you feel that they are going to cause you problems on set, then you should think about whether that is a person that should be in the role or not. If you’re dealing with a situation where, hey, but they’re really good, I… really want this person. You’re just gonna have to make a decision. It might work out, might be fine, or you might have to deal with some stuff. You might have to deal with a difficult person. And this can happen with crew too. It’s not just actors, I’m not picking on actors. But you’re just gonna have to make a decision and you can make a decision that no, I’m gonna wait, I’m gonna find someone else. Or you can decide to go with that person.

And just understand that you made the decision and you have to deal with the consequences. How would I deal with it?

It’s hard to answer that outside of a specific scenario, but you just try and be diplomatic with people and understand, unless they’re just totally out of their mind, most people can be reasoned with, like they are there for a reason, they want to be there for a reason, so you can, it’s a give and take, like, okay, I need this from you. What can I do for you to make this go smoothly? And just…

Try and understand where they’re coming from and maybe you can figure something out. Yeah. Okay. boy. Big question. Okay. So the next question is what is going to be the future of content and independent creators and filmmakers? Second part Hollywood is basically in shambles and is on eggshells due to the potentiality of IATSE going on strike talks.

Going good, thankfully it seems. Are people better off doing their own projects and tailor it to the internet, or should people continue trying to go the traditional route? So the question is, what’s the future of content and independent creators, filmmakers? Should people just do their own thing, or should they try and continue to do the traditional route? I have a lot of opinions about the traditional Hollywood route.

I would say for quite a while now, it has been clear that we have been moving away from the traditional system just because equipment and method of distributing your films out to audiences, the ability, the means to create your own audience and provide content to them on your own outside of any established system.

It’s been democratized, so everybody has access to these distribution platforms and the ability to create an audience and cheaper ability to create content. So, I mean, that’s been going on for like 15 years, right? Basically since YouTube existed. And there’s more and more streaming sites, which means potentially more and more places where your stuff could go. I would say there still is a traditional route, but…

What’s going on right now is over time, over the past few decades, studios, there have been fewer and fewer studios, and those fewer studios are making bigger and bigger budget films over time. Like, there’s a term called the tent pole feature, which is, this is the biggest feature film that a studio does in a whole year, right? It’s the big spectacle, it’s the biggest budget film, it’s got the biggest stars. It used to be those only happened, once in a while. They were much rarer. And a big budget film was like $20 million. Like I’m just, you know, I’m just spitballing numbers here, but like the films were not two or $300 million. That’s an insane amount of money. And considering like we’ve got more technology and filmmaking is actually easier in a lot of ways. It’s like insane how much the prices have ballooned. So in my opinion, so.

I guess what I’m getting at is they’re doing fewer films. Like studios are doing fewer films, so…

There used to be more opportunities for filmmakers to break in, I think, because if, let’s say you do a $10 million film or your $300 million film, you can do 30, yeah, my math is right, 30 $10 million films. That’s 30 directors that get a potential opportunity versus one. So I think it’s difficult because the opportunities in the traditional side are becoming fewer.

And being concentrated with certain people. There are still smaller movies, but I think the gap is widened. So the low budget movies are lower budget, the higher budget movies are fewer in between and bigger budget. And so I guess what I’m getting at is the question is which one of those do you want to be? And how realistic are you going to be with your goals? Of course, do we want to be the guy making the $300 million movie? Of course. But realistically, it’s like, a portion of a portion of a percent of people are ever going to get that far. So you just you just have to do your best and I think that it’s good to be realistic but also set high goals. So if you are trying to be a filmmaker you want to make films full -time I think it’s not a bad idea to create your own audience and I have done a lot of research on this and you can make a full time living creating stuff online for people like obviously we have youtubers right but there are other niche audiences that don’t you there are so many niche audiences that you’ve never heard of on YouTube and other platforms that create and tell the stories that they want to tell maybe they’re not feature films but it’s stuff that they enjoy and also feature film makers as well but small budgets.

And they have built up an audience of people that are interested in seeing what they produce. So there’s a theory called 1000 true fans and basically it’s the idea that you only need a thousand really strong fans that support everything that you do. Like if you put out a movie they’re gonna buy it, they’re gonna tell their friends about it, they’re gonna share it online. There’s basically different layers of audience. There’s like general audience that are just like, cool.

There’s people who are maybe more interested in them, there’s true fans at the top. So the idea that you need millions and millions and millions of followers and subscribers or whatever to make this thing happen is not true. You need fewer maybe than you think. You need fewer and more dedicated audience members that are really interested in what you’re doing. So I think learning how to build your own audience and pursuing that is definitely a good alternative.

It’s not going to necessarily get you to making multi -million dollar movies. But the thing is, is if you have an audience, you can leverage that. And that’s something that is very powerful because you know, you have, will have dollar amounts. You will be able to say, here are my metrics. And you can actually take that to leverage and leapfrog two bigger projects.

Like, if you were looking for investment, you’re like, hey, I already have this existing audience. They’ve supported me in these ways, like that you have metrics that can show that you have it. Bankable subject matter or whatever. I hope that makes sense. That being said, building an audience is not easy. It is a long term thing. I have not really been able to do it. Part of it is just because I didn’t want to.

I didn’t want to. I didn’t want to be the guy that was making YouTube videos every week or whatever. But the other thing is I think if you don’t do something that is very resource intensive, like I’m doing sci -fi and post -apocalyptic, it’s very resource intensive. It makes it harder for me to find a way to create things on a regular basis in order to build the audience. So if you’re not in the same position as me, I think you’re in a better position than me to work on creating your own audience.

So, and that doesn’t have to be YouTube, but certainly it can be. YouTube will help you with organic audience growth because of the algorithm and everything. And if you do another method, you won’t have that benefit. So anyway, just do some research on that. The future of content creators, I don’t know what’s gonna happen with Hollywood. I mean, Hollywood is spending a lot of money and they’re spending a lot of money on movies that not a lot of people want to watch. And if you look at some of the last couple years, some of these top movies, the top movies that they’re spending money on, they’re not making their money back. And it’s a problem. And Netflix is having the same problem. These other streamers are having the same problem where they’re spending a lot of money and it seems like they’re kind of going upside down on these projects. It’s just not sustainable. So we’ll see what happens. I would say don’t rely on the Hollywood system. I think that you need to focus on figuring out how to forge your own path with your filmmaking. So that was the last question. Yeah, so I don’t know what the future is going to hold for independent filmmaking, you know, for someone like me who wants to be directing full time, I think that there’s nothing wrong with doing it on the side either. If you love doing it, you can do other things and you can still make films. You can do other things and do a job and take that extra time that you need to continually build an audience, to build upon your skills and to not give up. Just understand that it’s not going to be quick, it’s not going to be overnight, it’s going to take a long time. It could take you 10 years to build an audience, to learn the skills that you need to learn, to finally get some attention. It could take longer, it could go much quicker. I think the key is finding something that you can be really passionate about for a long time and that you can make…

You can tell stories in that box for an audience, a particular audience, and you can focus in on them and making stuff that they will enjoy, that you also enjoy. I think that focus is the key there. An example that a friend of mine uses, he has a friend that has a, I don’t know if it’s YouTube or whatever, but.

He has an audience that’s only focused on bikepacking, which if you haven’t heard of bikepacking, it’s like backpacking makes bicycling. So long distance bicycle, but you wear backpacking, you camp. And that’s a pretty niche thing. It’s pretty specific, but people who like backpacking, they really like bikepacking. So he’s able to cater to that audience and he can talk about and show what he really enjoys and the audiences into it. And he has his thousand true fans and he is able to make a living through that. So that’s just one example. Yeah, there’s no easy way or shortcuts here, but it can be done. It can be done. So don’t despair. Just keep trying. Do your best. Figure out what it is you can really focus in on and dedicate yourself to for a long time. Go where the audience is to some extent.

Like find that crossover between what you love and audiences that are interested in the thing. I know another guy who he makes basically Hallmark style like Christmas movies and stuff. And you know what? Is that exactly the thing that he wants to do? No, but he does enjoy it and he enjoys directing most of all. So the fact that he gets to direct for a living and create these films is awesome. And so that…

He may not be doing those forever, right? That may be a phase of his life and that’s what he’s doing right now. And it’s not quite exactly what he would want to do, but it’s pretty close. So.

Boy, I think that’s it. That’s all I got. I don’t have any other questions here. So…

I guess I’ll add one more thing and that is don’t feel like you need to suddenly or quickly be able to make money from your audience. I feel like I kind of fell into that trap. I think you’re building a long term asset. I’m not sure how else to put it. Your audience you are forming a relationship with by regularly, consistently sharing stuff that you’re creating with them and bringing them along for the ride and entertaining them or providing some kind of useful value or information. It’s not going to make money right away and so I think you can treat it like a business and create a plan. I think you should go about it in a directed and structured way.

Don’t plan so much that it stops you from doing the thing, but line out like, okay, here’s where I wanna be in five years. Here’s some of the steps I’m gonna take to do that. I’m going to, here’s my audience, define my audience, define the kind of things that I’m gonna make. And you can change as you go, but like just pick something at first. Define the audience, define the subject, and come up with some sort of content plan. Like, okay, I’m gonna post.

I’m going to do my best to post every two weeks or every week or once a month I’m going to post a short film, whatever that is, and just do it on a regular basis and continually improve as you go and have a business plan and just look at what you’re doing, see how it’s performing and keep posting. And that’s the thing that I have seen consistently no matter who you talk to. Doesn’t matter whether it’s blogging, video on YouTube, anything, any time you’re building any kind of audience.

They’re looking for consistency. And you, that’s just, consistency is gonna be the number one thing that’s gonna help you. So if you have a plan going into it and you commit to that plan, it gives you some structure. I think that will help you a lot. So that’s what I’m doing for me. So anyway, hope all that information is helpful. I know I probably didn’t totally answer all the questions here me some of these things I could just talk about forever. So anyway, yeah, hope that helps and thanks for joining me on the “Don’t Suck at Video!” podcast. I’ll see you next time.
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Business, Entrepreneurship

The pandemic has decimated some industries, with the film industry in particular feeling the economic effects.

Movie theaters have been boarded up, and about 70% of those are forecasted to close permanently or declare bankruptcy by spring 2021. These closures make it especially hard for filmmakers to maintain their income stream and find ways to pursue their passion.


So it’s lucky that the industry is made up of creative minds, as the “new normal” has definitely put new demands on the way content is consumed. As Blumhouse Productions CEO Jason Blum and legendary filmmaker Werner Herzog discussed in a recent podcast, the future of filmmaking may rely heavily on online streaming.

While there’s no way to know how the industry will fare post-pandemic, there are things you can consider to help you make some money doing what you love at home:


 
Explore new genres

Quarantine left filmmakers without their crews and sets, but they remain undeterred when it comes to producing films. In fact, a number of music videos and films were shot while the cast and crew were quarantined in their own homes, and have been released recently.



This unique arrangement has even inspired some directors to explore new themes like self-isolation and deeper introspection.

This is the perfect time for you to be experimenting and discovering new genres and filmmaking styles, as all the rules of filmmaking have just been wiped out. And don’t be limited by the physical space you’re in, because the internet allows you to move beyond the walls of your house.

Remember that you can always communicate online with other filmmakers and actors, and you can collaborate with them on how and what to shoot on their own for your next film.


Become a consultant

Other filmmakers are always in need of expert advice and looking for consultants.

Additionally, there are businesses and individuals who can benefit from the ancillary, or secondary skills you have picked up as a filmmaker. This might be anything from video production to marketing, to branding, website building, photography, or other useful skills.

Being a consultant opens you up to a wide array of options as it can cover areas both directly related to film and other topics.

And with your skills honed by years of experience and relatively little startup costs, you can easily 
start a consulting business. This is a lucrative path to consider in the industry, especially now that there may be several challenges posed to film production—and being the owner of your own small business gives you unlimited earning potential.

However, this also means that you’re solely responsible for making your consultancy business succeed. Like any other business, you’ll have to choose a unique name, entity type, file the necessary paperwork, and
 register it with your state.

Use your established network to market your business and help you land clients.


Become a niche storyteller

Figures show that about a third of all internet activity is spent watching videos, which isn’t surprising given the volume of videos published on a daily basis.

An army of vloggers, influencers, and producers have hopped onto the video bandwagon. It’s especially appealing because promoting products or
 partnering with brands to create video content could make you anywhere between $30,000 to $100,000 per year.

However, the market can get extremely saturated pretty quickly. This is why narrowing down your content so that you reach a smaller, albeit dedicated and passionate, niche audience is so important.

You’ll find that you can go without a sizable, noncommittal viewership when you have a small group of highly-engaged audience members interested in seeing the highly specialized content you create as a niche storyteller. 

Once you’ve built a solid group of what’s called ‘true fans’, and have a good relationship with this audience, they’ll be self-motivated to support your content due to the affinity they have with your brand of storytelling.

Being stuck at home shouldn’t stop you from doing what you love. There are still a number of ways you can earn from and improve your skills at the same time.


Something you can always use from home and is often free is to utilize the great number of
educational resources online for filmmakers.


This is a collaborative article by writer Harry Minton.

3

Directing

This is an interview with director Pearry Teo – I asked him to give 4 tips for filmmakers interested in making their first feature film.

I knew that he’d have some great insights for those filmmakers out there who are looking at shooting their first feature because he’s pulled himself up by his own bootstraps and learned how to make films the best way there is – by doing.

Pearry has an interesting career and years of valuable experience, from multiple films, to share with us.


Nick: Do you think there is a ‘right’ time for a director to make their first feature film? What if a filmmaker feels like they aren’t ready?

Pearry: There really isn’t a ‘right time’. Despite the budget, whether it’s $10,000 or $10M, you are still going to encounter the same problems and experience the same stress. A lot of filmmakers don’t want to start because of fear-based reasons.

One of the things holding them back is budget. Truth is – go out and make

There is no right way or wrong way to make a film. It’s not like cooking, where there can be a wrong way to do it and ruin the food. Film is the visual arts, so as long as you have a consistency and theme in your work, that is fine. Without fear, art cannot flourish. The fact that you are feeling anxious and perhaps even afraid is the very essence that fuels the most notable and successful directors in today’s movie-making world. that feature. Most of us have phones now that record footage much better than cameras I was using to make features 12 years ago (and at higher resolution). It is amazing how quickly you can find people as long as you can get them behind your vision. In the end, it’s all about communication. Communicating your passion is the first and most important thing.

Unless your film is experimental, my advice would be to focus on your script as a story. Hone your skills as a storyteller. You will find people that help you on your journey to be a filmmaker. But as a storyteller, that is usually a journey you begin by yourself. I have made at least 5 features that I thought were complete duds. You just have to go out and do it. Without making the mistakes, you’re not going to be successful. There is no ‘one film’ that will launch you to overnight success.

Nick: There are always a lot of filmmakers out there that are about to get started on their first feature film. What is the most important thing they can do to set themselves up for success?

Pearry: During the shoot itself, it is always important to listen to your instincts and ‘gut feeling’. It can be really tough when people around you pressure you and look at you for answers. It’s a matter of getting the noise out and listening to yourself. Ultimately, the film (your art) is a culmination of you as a person. What makes you unique? What are your life experiences? What are you sharing with the world? It’s about figuring out a style that works for you – that will become your branding.

One of the biggest mistakes I see first-time filmmakers make is that the decisions they make are not instincts-based, but rather ego-based. They make decisions because they ‘can’. Those are very different from the instincts you have as an artist. Ego destroys art.

Nick: What is the biggest blunder you made on one of your feature films – what would you tell your past self to do differently, if you could?

Pearry: I can’t answer that, because I would be writing a whole novel on its own. But as I said before, you need to train yourself to not listen to the noise around you and listen to your heart. It is definitely one of the things I am still learning to do. I’ve made decisions based upon budgets or trying to please a producer. Many months later, when I’m sitting alone, I realize I had the answers all along; I just did not listen to myself. I could have found solutions even when I was in a situation where there wasn’t enough budget, or I might piss somebody off by making a certain decision. In the end, the director is really the person who takes all the blame anyway, so you might as well do it your way.

I can’t stress this enough…

Listen to the pure voice inside you, untainted by the opinion of others.

Nick: What is one big thing that new directors tend to overlook that’s important to prepare for?

Pearry: There’s no right way to answer this because every director / producer is different and they all have different strengths. I’m a visual person, so I tend to study and prepare lookbooks (mood, lighting, production design). Another director might have a talent at working with actors, so find your strengths and really become a master at it. Better to be a master of one than a jack of all trades.

There are some things I think every filmmaker should do. Take some acting classes (to get to know your actor’s techniques and mindset). Take some photography classes (to get to know your DP and how to frame shots).

Most importantly, go out and experience the world. What makes you unique as an artist is based upon the combination of experiences that are unique only to you and no one else. You’re going to be sharing your heart, soul, and mind with the audience when you make a film. So go out there and feed it.


About Pearry Teo:

Pearry Teo is a writer/producer/director who has worked on such films as The Gene Generation (Faye Dunawau), Dracula (Jon Voight) and Curse of Sleeping Beauty (Ethan Peck). He is also the producer of such films as Day of the Dead, Tekken 2 and Cloud Atlas. He has also directed VR content for movies such as Hellboy (2019).

4

Directing, Leadership

Whether you’re directing your first film, your 4th film, or even your 43rd film, knowing how to hire a great cinematographer is of key importance.

If you aren’t bringing on the best director of photography you have the means to secure, your film will suffer.

As you may already know, the core creative team of any film consists of the director, the cinematographer, and the production designer; thus the cinematographer is one of the most important collaborators a director will hire on to their film.

Directors, in this article, I’m going to tell you:

– What to look for when hiring a cinematographer

– How to attract the best possible cinematographer to your project

– How to make the most of your collaboration

I will be using the terms Director of Photography (DP) and Cinematographer interchangeably.

how to hire a cinematographer

This is a guest article by cinematographer Jason Ryan.
Find him at www.psychicflyingmonkey.com.


1. Make a list of potential cinematographers

When first setting out to hire a great cinematographer, compile a list of cinematographers to evaluate.

If you don’t already know any DPs off hand, put out a crew call on crew websites, social media, Craigslist, etc. to gather some candidates.

Also ask other directors for their recommendations. When compiling your list of potential cinematographers, look at two key evaluation tools:

Demo reels and experience.


2. Watch the cinematographers’ latest demo reels

Start by watching each cinematographer’s latest demo reel.

You can watch their earlier reels as well. I spread my reels as far and wide as I can by putting them on my website and social media, but you may have to ask a DP for his/her reel.

Pay attention to highlight reels that are impactful and high quality. A good reel shows that the DP has excellent taste and knows how to create and identify quality shots and looks.

Don’t assume a DP can’t create a specific look or camera movement you want just because it’s not on their reel.

A few years ago I was turned down for the job of DP on a short film simply because the director didn’t see enough moving stabilized shots in my reel. This is understandable for someone who doesn’t have much experience working with good cinematographers.

However, had he contacted me with his concerns, I would have told him I had experience capturing moving stabilized shots, and even had a Steadicam/gimbal operator I could bring on as well if needed.

He had a narrow view of what he thought a DP could do for his film, and if he had communicated his concerns to me, I could have told him about my experience getting the look he wanted.

That’s why it is important to communicate openly about what you need when seeking to hire a great cinematographer.

Good DPs should be able to create any look you’d like, as long as you’ve done a good job communicating what you want with them.


3. Pay attention to the experience level of the cinematographer

Experience is also of prime importance when you hire a great cinematographer.

First, look up the cinematographer’s IMDB to see what they’ve shot.

Will your short film be the first film they’ve shot? Will your feature be the first feature they’ve shot? Maybe they haven’t DP’d any films but they’ve done amazing work in music videos.

That was the case with Shane Hurlbut, ASC, who has to-date shot multiple multimillion dollar films. Before his Hollywood career, he had not shot films, but was an excellent music video DP when he was hired to shoot The Rat Pack, his first film.

Second, ask each DP for their resume/CV. Chances are they’ll have more projects they’ve shot on it than what IMDB will show you, since some projects don’t qualify for IMDB such as commercials and promotional videos.

how to hire a cinematographer

After you’ve looked at a few reels and resumes, narrow down your list of cinematographers in your area that you want to advance to the interview stage in the process.

I recommend cinematographers in your area primarily because you’ll need to pay housing and per diem for one if you bring them from out of state.

As long as there are a few good cinematographers in your area, keep the list local.

It will also make the work more feasible when it comes to tech scouting, shooting and performing color correction.

Lastly, set up interviews with your favorite DP candidates. Send each of them your script at least 2 to 3 days beforehand so they can read it to prepare for the interview.

When meeting with your DP candidates, ask what looks were formed in their mind’s eye overall and for key scenes. Ask about their leadership style. Get a feel for what it would be like to work with them.

Do they seem collaborative? Is accomplishing your vision as a director of the utmost importance to them?

It should be.

How enthused do they seem to be by the script? Hire a cinematographer based on their interview answers, reel, and experience.


4. Select a DP based on their skill and experience, never their equipment

I did not even mention the importance of the camera and gear the cinematographer personally owns.

That’s because it is far less important than the mind behind the camera.

There’s a very important reason that you should never hire a cinematographer because of their gear.

The camera doesn’t lead 3 departments on set. The camera does not arrive on set with the least bit of artistic inspiration. The camera does not determine the color, quality, intensity and direction of light. So what if a cinematographer happens to own an Alexa or RED?

how to hire a cinematographerA great cinematographer isn’t just someone who owns a camera.

They are a leader who can manage a team, and communicate well. They are a lighting expert, understand movement, and understand visual storytelling. They read your script and determine the best lighting and camerawork to establish the mood in each scene and visually communicate your story to an audience.

A cinematographer can make or break your film.

That’s why you shouldn’t hire a cinematographer based on their equipment.

Cameras and gear can be rented. The camera you should use is the one most fitting for the project, and that fits within your budget.

Briefly, the way to determine the most fitting camera is to factor in aspects such as weight (will there be a lot of handheld shots?), latitude (are you shooting day exteriors?), low light capability (are you shooting night exteriors?) and of course, price.

You and cinematographer should choose the camera together after he/she has been hired. That way, you can figure out which camera is going to best serve your project.

I simply cannot put too fine a point on this. I’ve watched far too many directors in my local area hire their cinematographer based on the camera he/she owns. I’m sure if it’s happening in my area, it’s happening in most other regions as well.

At best, these directors might easily have missed out on hiring a cinematographer that would do a much better job of shooting their film.

At worst, selecting an inexperienced DP for their gear can completely botch the production, requiring a complete re-shoot.

I saw this in the case of a reality show sizzle reel in which a DP was hired because he owned two RED cameras.

Unfortunately, it turned out he had not the least idea how to shoot a subject against a green screen. In fact, he sold the director on shooting the subject against white screen, and the editor could do nothing with the footage.

How do I know this? Because I was the DP brought in later to re-shoot the whole thing.

how to hire a cinematographer

To be clear, if you’ve directed many films and have a good working relationship with a cinematographer, I’m not saying you should interview potential DPs every time you gear up to shoot a film.

But do make sure your DP is up to snuff.

I’ve seen many indie films where the director used the same DP over and over because he/she was a friend, or the DP had an expensive camera, or only because the DP was recommended by another director.

None of these are good reasons to hire a cinematographer. In Hollywood, the interview process I described above is by and large the way DPs are hired. Indie filmmakers would be wise to do the same.

And even if you find a DP that does great work for you and you’ve used them multiple times, it doesn’t hurt a thing to work with one or two other DPs, because at some point your regular cinematographer might not be available to shoot your next film.

You might also learn something new from working with different people.

When the Coen brothers went to shoot Burn After Reading, their longtime DP Roger Deakins, ASC was not available for them for the first time in 17 years because he had already committed to shoot Revolutionary Road.

Even the Coen brothers had to hire another cinematographer.


5. How to attract a great cinematographer to your project

When applying to shoot a film, DPs look for a combination of pay, how the film will advance their career, what is likely to make great shots for their next reel, the amount of exposure the finished film will get them, and what kind of gear the production will have available for the DP to work with.

The project pay rate makes a difference. Pay is of course important. But it’s not always the most important thing, especially for beginning cinematographers who need experience.

Everyone has to make a living, so asking a DP to shoot a 25-day feature for free is very unreasonable. Few people can work for a month without receiving any money for their efforts. By the same token, having a cinematographer shoot a short for 1 or 2 days is fine.

If you as a director can offer other perks to make your film appealing to a DP, it could easily be worth it to him/her.

Provide a career-advancing opportunity. Another thing you can offer is a chance for the cinematographer to advance their career. If you have a plan and a budget to enter your film into multiple film festivals, that is appealing.

Provide opportunity for a valuable shooting experience. Excellent locations or sets are enticing as well, since a DP’s reel is always going to look better with an interesting background behind the actors.

You won’t find many DP reel shots with the actor performing in front of a black hole.
how to hire a cinematographer
Likewise, excellent acting adds value to a cinematography reel. And if you can get a name actor whose face audiences will recognize, that’s a big bonus.

Yet another opportunity you can offer a DP is the chance to work with new pieces of gear they haven’t previously used.

Maybe they’ll get to work with a grip truck for the first time instead of renting gear ala carte or checking equipment out from their film school (for beginning DPs). Or maybe they’ll be able to work with a camera or lenses they haven’t had the privilege to shoot on previously.

Top Gun cinematographer Jeffrey L. Kimball, ASC took a job shooting a low-budget indie feature in 2009 because it was his first chance to work with the RED camera.

He had only shot film up to that point, and since digital capture was an up-and-coming trend, he wanted to gain experience with it.

He took a pay cut from what a member of the American Society of Cinematographers would normally make on a feature, but it was worth it for him to work with digital capture.


6. How to ensure your Director/Cinematographer collaboration goes smoothly

Once you’ve hired a cinematographer, it’s of the utmost importance that you communicate to them how you want the film to look and feel in pre-production.

Visual references such as lookbooks are incredibly useful for this. If you aren’t sure how to make one, here’s an excellent tutorial made by a director, for directors.

how to hire a cinematographer

Use photographs, films, TV shows, color pallettes, and anything that will communicate to your DP what you want.

It’s very important to listen to him/her as well. Meet often during pre-production. Have conversations about the film’s look. Do camera tests, lighting tests, even makeup and wardrobe tests.

It has surprised me that considering how many directors I’ve worked with, how few have a clear vision of the look they’re going for or at least can communicate it.

That’s okay, but if that’s the case, then directors must make sure to put the time in with your DP to develop a look that will augment the script.

Your DP will probably have ideas you had not thought of for looks, so don’t be afraid to ask for their help. Film is a collaboration, so directors should be open to their cinematographers’ creative ideas, although directors have the final say.


7. You need every advantage you can get

Films are difficult to make. The film industry is a survival industry.

You need every edge you can find to make a film that impacts people the way you want to impact them.

You need every department to fire on all cylinders in order to make a film that will advance your career and enable you to continue making better films.

That’s why it is so important to hire a great cinematographer.

It is true that people will usually only walk out on a movie if it has bad writing, bad sound or bad acting. But you don’t want to make a film that will simply keep people from walking out on it.

You want to make something that is visually striking. Something that will move them like only great cinema can. And being primarily a visual medium, hiring the best cinematographer within your means is a major part of making an excellent film.


About the Author: Jason Ryan is an award-winning Arizona-based cinematographer, director and owner of Psychicflyingmonkey Productions. He has shot feature films, short films, TV shows, commercials, music videos, documentaries, and online web content. Jason’s films have screened in over 100 film festivals worldwide, and his films are distributed in the US, Australia, New Zealand and Japan. His work has aired on PBS, SPIKE, NBCSN, OLN, FSN, CMT, GAC, OXYGEN, RFD-TV and FUEL. You can find his work on his website at www.psychicflyingmonkey.com.

0

Directing, Leadership

This is an interview with director Christopher Sheffield – I asked him to give 4 tips for filmmakers interested in making their first feature film.

I knew that he’d have some great insights for those filmmakers out there who are looking at shooting their first feature.

His first feature film, “Run for Your Life”, is available on Amazon, and his second feature film, “Split Lip”, is also available on Amazon. Learn more about him and his work at www.christophersheffield.com.

Chris has been directing and producing films for a while now. Since he’s directed two feature films now, he’s got a lot of experience under his belt.


Nick: Do you think there is a ‘right’ time for a director to make their first feature film? What if a filmmaker feels like they aren’t ready?

Chris: In my honest opinion, you’ll never be ready until you get started. It’s a huge undertaking from a personal creative level, a technical level, and a financial level, but if the resources are in place and you have a team alongside you, there’s never a better time than now.

I think it goes without saying that you should walk before you run (create short films and various narrative pieces first to help establish how you want to tell your visual stories) but you won’t know if you’re a capable feature film director until you direct your first feature. It’s a long journey, and a long, long learning process, but you won’t believe how much better a filmmaker you’ll be when you come out the other side of it and deliver a finished and locked edit. It’s one of the best damn feelings of accomplishment.

My advice would be not to think of being a feature film director as some sort of special tier to aspire to – it’s not a club you have to be worthy of or gain others’ approval to join – it’s a big personal stepping stone for YOU as an artist, and if you ever want to make a masterpiece years down the line, you have to start by getting your first feature under your belt.

Nick: There are always a lot of filmmakers out there that are about to get started on their first feature film. What is the most important thing they can do to set themselves up for success?

Chris: A huge thing that a lot of filmmakers forget (especially now-a-days when the run-and-gun freelancer is a frequently sought after position) is that film is, has always been, and always will be a TEAM sport. You cannot make a great film by yourself. You can make a film, sure, you could even do a feature by yourself, but a great film requires a team of talented people you trust.

The truth is that making a film is a massive endeavor that requires around the clock cohesiveness from the crew and sometimes one bad cog can really hurt your shoot day. As much time as you put into your shotlists, location scouts, and casting, you should put into securing and surrounding yourself with a trustworthy and talented film crew who can passionately fill all the required positions on set.

I can’t count the number of times the crew members I’ve had on set have saved my ass and my movie by being diligent, innovative, and hard working when the moment called for it. Everyone from the greenest PA on up to your executive producers need to be people you know are invested in the successful shoot day the same way you are, because when it comes to indie filmmaking, any job that isn’t getting done on set becomes the director’s job to make up for, and believe me, you’ll have enough on your mind as it is.

Nick: What is the biggest blunder you made on one of your feature films – what would you tell your past self to do differently, if you could?

Chris: I think some of my biggest blunders on the set of my films have come from forgetting to reference the work I did in pre-production. Indie films promise long shoot days, quick thinking, lots of compromise, and lots of creative solutions. It can become rather easy for you to be overwhelmed in a moment, surrounded by cast and crew, to make a rush call on a creative decision.

Sometimes I’d walk into a set and start trying to decide how I wanted to shoot/light the scene, realize we only had maybe thirty minutes to light and less than an hour to shoot, and make a rush decision to keep the day moving and get the scene shot.

What I SHOULD have done was taken a deep breath, pulled out my handy director’s binder, read the scene as it’s written, then consulted my shot lists/notes. All the creative decision-making I need is already written down and prepared right there for me if I just take the time on set to refer to my prepared materials.

You’re a different person when you do pre-pro then when you’re on set, and you need to trust that both versions of your mind are only going to make the best decision together.

Nick: What is one big thing that new directors tend to overlook that’s important to prepare for?

Chris: Communication and prior rehearsal with your actors is huge. Sometimes you don’t have that luxury because the actor is flying in from out of town or was recast and brought in very suddenly, but I really can’t overstate how much faster and smoother your day goes if you’re not trying to find the performance while you’re shooting.

Rehearsal can come in many many forms for your actors. It can be a series of conversations about the character, it can be table reads, it can be a session of individual scene study, but I promise you: if you and your lead actors are on the exact same page about who they’re playing and how they’re playing them, your shoot day will go like butter.

You’ll have this wonderful short-hand with them where you don’t need to discuss and explain and argue character choices or line reads. You’ll both just know exactly where the character’s heads are at any given moment. What that does is free you up completely to experiment with your visuals and really take the time to nail the shot in a technical sense, because you already know the artistry of the performance will be there no matter how many takes/shot sizes you do.


About Christopher Sheffield:

Managing Director of Persephone Productions LLC, Christopher Sheffield is a Los Angeles-based freelance Director, cinematographer, and photographer. His last decade of experience includes independent feature films, documentaries, music videos, and commercial productions.

He has two feature films as writer and director (‘Split Lip’ and ‘Run For Your Life’) that are both available on major streaming platforms, as well as a critically successful ongoing DC Comics Batgirl Fan Series. Christopher continues to work and create alongside his producing partner, collaborator, and wife, Stephanie Sheffield, on a multitude of upcoming feature-length projects.

Find him online at www.christophersheffield.com or his IMDb page.

Find his two feature films:

“Run for Your Life”

“Split Lip”

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