Directing, Leadership

Whether you’re directing your first film, your 4th film, or even your 43rd film, knowing how to hire a great cinematographer is of key importance.

If you aren’t bringing on the best director of photography you have the means to secure, your film will suffer.

As you may already know, the core creative team of any film consists of the director, the cinematographer, and the production designer; thus the cinematographer is one of the most important collaborators a director will hire on to their film.

Directors, in this article, I’m going to tell you:

– What to look for when hiring a cinematographer

– How to attract the best possible cinematographer to your project

– How to make the most of your collaboration

I will be using the terms Director of Photography (DP) and Cinematographer interchangeably.

how to hire a cinematographer

This is a guest article by cinematographer Jason Ryan.
Find him at www.psychicflyingmonkey.com.


1. Make a list of potential cinematographers

When first setting out to hire a great cinematographer, compile a list of cinematographers to evaluate.

If you don’t already know any DPs off hand, put out a crew call on crew websites, social media, Craigslist, etc. to gather some candidates.

Also ask other directors for their recommendations. When compiling your list of potential cinematographers, look at two key evaluation tools:

Demo reels and experience.


2. Watch the cinematographers’ latest demo reels

Start by watching each cinematographer’s latest demo reel.

You can watch their earlier reels as well. I spread my reels as far and wide as I can by putting them on my website and social media, but you may have to ask a DP for his/her reel.

Pay attention to highlight reels that are impactful and high quality. A good reel shows that the DP has excellent taste and knows how to create and identify quality shots and looks.

Don’t assume a DP can’t create a specific look or camera movement you want just because it’s not on their reel.

A few years ago I was turned down for the job of DP on a short film simply because the director didn’t see enough moving stabilized shots in my reel. This is understandable for someone who doesn’t have much experience working with good cinematographers.

However, had he contacted me with his concerns, I would have told him I had experience capturing moving stabilized shots, and even had a Steadicam/gimbal operator I could bring on as well if needed.

He had a narrow view of what he thought a DP could do for his film, and if he had communicated his concerns to me, I could have told him about my experience getting the look he wanted.

That’s why it is important to communicate openly about what you need when seeking to hire a great cinematographer.

Good DPs should be able to create any look you’d like, as long as you’ve done a good job communicating what you want with them.


3. Pay attention to the experience level of the cinematographer

Experience is also of prime importance when you hire a great cinematographer.

First, look up the cinematographer’s IMDB to see what they’ve shot.

Will your short film be the first film they’ve shot? Will your feature be the first feature they’ve shot? Maybe they haven’t DP’d any films but they’ve done amazing work in music videos.

That was the case with Shane Hurlbut, ASC, who has to-date shot multiple multimillion dollar films. Before his Hollywood career, he had not shot films, but was an excellent music video DP when he was hired to shoot The Rat Pack, his first film.

Second, ask each DP for their resume/CV. Chances are they’ll have more projects they’ve shot on it than what IMDB will show you, since some projects don’t qualify for IMDB such as commercials and promotional videos.

how to hire a cinematographer

After you’ve looked at a few reels and resumes, narrow down your list of cinematographers in your area that you want to advance to the interview stage in the process.

I recommend cinematographers in your area primarily because you’ll need to pay housing and per diem for one if you bring them from out of state.

As long as there are a few good cinematographers in your area, keep the list local.

It will also make the work more feasible when it comes to tech scouting, shooting and performing color correction.

Lastly, set up interviews with your favorite DP candidates. Send each of them your script at least 2 to 3 days beforehand so they can read it to prepare for the interview.

When meeting with your DP candidates, ask what looks were formed in their mind’s eye overall and for key scenes. Ask about their leadership style. Get a feel for what it would be like to work with them.

Do they seem collaborative? Is accomplishing your vision as a director of the utmost importance to them?

It should be.

How enthused do they seem to be by the script? Hire a cinematographer based on their interview answers, reel, and experience.


4. Select a DP based on their skill and experience, never their equipment

I did not even mention the importance of the camera and gear the cinematographer personally owns.

That’s because it is far less important than the mind behind the camera.

There’s a very important reason that you should never hire a cinematographer because of their gear.

The camera doesn’t lead 3 departments on set. The camera does not arrive on set with the least bit of artistic inspiration. The camera does not determine the color, quality, intensity and direction of light. So what if a cinematographer happens to own an Alexa or RED?

how to hire a cinematographerA great cinematographer isn’t just someone who owns a camera.

They are a leader who can manage a team, and communicate well. They are a lighting expert, understand movement, and understand visual storytelling. They read your script and determine the best lighting and camerawork to establish the mood in each scene and visually communicate your story to an audience.

A cinematographer can make or break your film.

That’s why you shouldn’t hire a cinematographer based on their equipment.

Cameras and gear can be rented. The camera you should use is the one most fitting for the project, and that fits within your budget.

Briefly, the way to determine the most fitting camera is to factor in aspects such as weight (will there be a lot of handheld shots?), latitude (are you shooting day exteriors?), low light capability (are you shooting night exteriors?) and of course, price.

You and cinematographer should choose the camera together after he/she has been hired. That way, you can figure out which camera is going to best serve your project.

I simply cannot put too fine a point on this. I’ve watched far too many directors in my local area hire their cinematographer based on the camera he/she owns. I’m sure if it’s happening in my area, it’s happening in most other regions as well.

At best, these directors might easily have missed out on hiring a cinematographer that would do a much better job of shooting their film.

At worst, selecting an inexperienced DP for their gear can completely botch the production, requiring a complete re-shoot.

I saw this in the case of a reality show sizzle reel in which a DP was hired because he owned two RED cameras.

Unfortunately, it turned out he had not the least idea how to shoot a subject against a green screen. In fact, he sold the director on shooting the subject against white screen, and the editor could do nothing with the footage.

How do I know this? Because I was the DP brought in later to re-shoot the whole thing.

how to hire a cinematographer

To be clear, if you’ve directed many films and have a good working relationship with a cinematographer, I’m not saying you should interview potential DPs every time you gear up to shoot a film.

But do make sure your DP is up to snuff.

I’ve seen many indie films where the director used the same DP over and over because he/she was a friend, or the DP had an expensive camera, or only because the DP was recommended by another director.

None of these are good reasons to hire a cinematographer. In Hollywood, the interview process I described above is by and large the way DPs are hired. Indie filmmakers would be wise to do the same.

And even if you find a DP that does great work for you and you’ve used them multiple times, it doesn’t hurt a thing to work with one or two other DPs, because at some point your regular cinematographer might not be available to shoot your next film.

You might also learn something new from working with different people.

When the Coen brothers went to shoot Burn After Reading, their longtime DP Roger Deakins, ASC was not available for them for the first time in 17 years because he had already committed to shoot Revolutionary Road.

Even the Coen brothers had to hire another cinematographer.


5. How to attract a great cinematographer to your project

When applying to shoot a film, DPs look for a combination of pay, how the film will advance their career, what is likely to make great shots for their next reel, the amount of exposure the finished film will get them, and what kind of gear the production will have available for the DP to work with.

The project pay rate makes a difference. Pay is of course important. But it’s not always the most important thing, especially for beginning cinematographers who need experience.

Everyone has to make a living, so asking a DP to shoot a 25-day feature for free is very unreasonable. Few people can work for a month without receiving any money for their efforts. By the same token, having a cinematographer shoot a short for 1 or 2 days is fine.

If you as a director can offer other perks to make your film appealing to a DP, it could easily be worth it to him/her.

Provide a career-advancing opportunity. Another thing you can offer is a chance for the cinematographer to advance their career. If you have a plan and a budget to enter your film into multiple film festivals, that is appealing.

Provide opportunity for a valuable shooting experience. Excellent locations or sets are enticing as well, since a DP’s reel is always going to look better with an interesting background behind the actors.

You won’t find many DP reel shots with the actor performing in front of a black hole.
how to hire a cinematographer
Likewise, excellent acting adds value to a cinematography reel. And if you can get a name actor whose face audiences will recognize, that’s a big bonus.

Yet another opportunity you can offer a DP is the chance to work with new pieces of gear they haven’t previously used.

Maybe they’ll get to work with a grip truck for the first time instead of renting gear ala carte or checking equipment out from their film school (for beginning DPs). Or maybe they’ll be able to work with a camera or lenses they haven’t had the privilege to shoot on previously.

Top Gun cinematographer Jeffrey L. Kimball, ASC took a job shooting a low-budget indie feature in 2009 because it was his first chance to work with the RED camera.

He had only shot film up to that point, and since digital capture was an up-and-coming trend, he wanted to gain experience with it.

He took a pay cut from what a member of the American Society of Cinematographers would normally make on a feature, but it was worth it for him to work with digital capture.


6. How to ensure your Director/Cinematographer collaboration goes smoothly

Once you’ve hired a cinematographer, it’s of the utmost importance that you communicate to them how you want the film to look and feel in pre-production.

Visual references such as lookbooks are incredibly useful for this. If you aren’t sure how to make one, here’s an excellent tutorial made by a director, for directors.

how to hire a cinematographer

Use photographs, films, TV shows, color pallettes, and anything that will communicate to your DP what you want.

It’s very important to listen to him/her as well. Meet often during pre-production. Have conversations about the film’s look. Do camera tests, lighting tests, even makeup and wardrobe tests.

It has surprised me that considering how many directors I’ve worked with, how few have a clear vision of the look they’re going for or at least can communicate it.

That’s okay, but if that’s the case, then directors must make sure to put the time in with your DP to develop a look that will augment the script.

Your DP will probably have ideas you had not thought of for looks, so don’t be afraid to ask for their help. Film is a collaboration, so directors should be open to their cinematographers’ creative ideas, although directors have the final say.


7. You need every advantage you can get

Films are difficult to make. The film industry is a survival industry.

You need every edge you can find to make a film that impacts people the way you want to impact them.

You need every department to fire on all cylinders in order to make a film that will advance your career and enable you to continue making better films.

That’s why it is so important to hire a great cinematographer.

It is true that people will usually only walk out on a movie if it has bad writing, bad sound or bad acting. But you don’t want to make a film that will simply keep people from walking out on it.

You want to make something that is visually striking. Something that will move them like only great cinema can. And being primarily a visual medium, hiring the best cinematographer within your means is a major part of making an excellent film.


About the Author: Jason Ryan is an award-winning Arizona-based cinematographer, director and owner of Psychicflyingmonkey Productions. He has shot feature films, short films, TV shows, commercials, music videos, documentaries, and online web content. Jason’s films have screened in over 100 film festivals worldwide, and his films are distributed in the US, Australia, New Zealand and Japan. His work has aired on PBS, SPIKE, NBCSN, OLN, FSN, CMT, GAC, OXYGEN, RFD-TV and FUEL. You can find his work on his website at www.psychicflyingmonkey.com.

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Directing, Leadership

This is an interview with director Christopher Sheffield – I asked him to give 4 tips for filmmakers interested in making their first feature film.

I knew that he’d have some great insights for those filmmakers out there who are looking at shooting their first feature.

His first feature film, “Run for Your Life”, is available on Amazon, and his second feature film, “Split Lip”, is also available on Amazon. Learn more about him and his work at www.christophersheffield.com.

Chris has been directing and producing films for a while now. Since he’s directed two feature films now, he’s got a lot of experience under his belt.


Nick: Do you think there is a ‘right’ time for a director to make their first feature film? What if a filmmaker feels like they aren’t ready?

Chris: In my honest opinion, you’ll never be ready until you get started. It’s a huge undertaking from a personal creative level, a technical level, and a financial level, but if the resources are in place and you have a team alongside you, there’s never a better time than now.

I think it goes without saying that you should walk before you run (create short films and various narrative pieces first to help establish how you want to tell your visual stories) but you won’t know if you’re a capable feature film director until you direct your first feature. It’s a long journey, and a long, long learning process, but you won’t believe how much better a filmmaker you’ll be when you come out the other side of it and deliver a finished and locked edit. It’s one of the best damn feelings of accomplishment.

My advice would be not to think of being a feature film director as some sort of special tier to aspire to – it’s not a club you have to be worthy of or gain others’ approval to join – it’s a big personal stepping stone for YOU as an artist, and if you ever want to make a masterpiece years down the line, you have to start by getting your first feature under your belt.

Nick: There are always a lot of filmmakers out there that are about to get started on their first feature film. What is the most important thing they can do to set themselves up for success?

Chris: A huge thing that a lot of filmmakers forget (especially now-a-days when the run-and-gun freelancer is a frequently sought after position) is that film is, has always been, and always will be a TEAM sport. You cannot make a great film by yourself. You can make a film, sure, you could even do a feature by yourself, but a great film requires a team of talented people you trust.

The truth is that making a film is a massive endeavor that requires around the clock cohesiveness from the crew and sometimes one bad cog can really hurt your shoot day. As much time as you put into your shotlists, location scouts, and casting, you should put into securing and surrounding yourself with a trustworthy and talented film crew who can passionately fill all the required positions on set.

I can’t count the number of times the crew members I’ve had on set have saved my ass and my movie by being diligent, innovative, and hard working when the moment called for it. Everyone from the greenest PA on up to your executive producers need to be people you know are invested in the successful shoot day the same way you are, because when it comes to indie filmmaking, any job that isn’t getting done on set becomes the director’s job to make up for, and believe me, you’ll have enough on your mind as it is.

Nick: What is the biggest blunder you made on one of your feature films – what would you tell your past self to do differently, if you could?

Chris: I think some of my biggest blunders on the set of my films have come from forgetting to reference the work I did in pre-production. Indie films promise long shoot days, quick thinking, lots of compromise, and lots of creative solutions. It can become rather easy for you to be overwhelmed in a moment, surrounded by cast and crew, to make a rush call on a creative decision.

Sometimes I’d walk into a set and start trying to decide how I wanted to shoot/light the scene, realize we only had maybe thirty minutes to light and less than an hour to shoot, and make a rush decision to keep the day moving and get the scene shot.

What I SHOULD have done was taken a deep breath, pulled out my handy director’s binder, read the scene as it’s written, then consulted my shot lists/notes. All the creative decision-making I need is already written down and prepared right there for me if I just take the time on set to refer to my prepared materials.

You’re a different person when you do pre-pro then when you’re on set, and you need to trust that both versions of your mind are only going to make the best decision together.

Nick: What is one big thing that new directors tend to overlook that’s important to prepare for?

Chris: Communication and prior rehearsal with your actors is huge. Sometimes you don’t have that luxury because the actor is flying in from out of town or was recast and brought in very suddenly, but I really can’t overstate how much faster and smoother your day goes if you’re not trying to find the performance while you’re shooting.

Rehearsal can come in many many forms for your actors. It can be a series of conversations about the character, it can be table reads, it can be a session of individual scene study, but I promise you: if you and your lead actors are on the exact same page about who they’re playing and how they’re playing them, your shoot day will go like butter.

You’ll have this wonderful short-hand with them where you don’t need to discuss and explain and argue character choices or line reads. You’ll both just know exactly where the character’s heads are at any given moment. What that does is free you up completely to experiment with your visuals and really take the time to nail the shot in a technical sense, because you already know the artistry of the performance will be there no matter how many takes/shot sizes you do.


About Christopher Sheffield:

Managing Director of Persephone Productions LLC, Christopher Sheffield is a Los Angeles-based freelance Director, cinematographer, and photographer. His last decade of experience includes independent feature films, documentaries, music videos, and commercial productions.

He has two feature films as writer and director (‘Split Lip’ and ‘Run For Your Life’) that are both available on major streaming platforms, as well as a critically successful ongoing DC Comics Batgirl Fan Series. Christopher continues to work and create alongside his producing partner, collaborator, and wife, Stephanie Sheffield, on a multitude of upcoming feature-length projects.

Find him online at www.christophersheffield.com or his IMDb page.

Find his two feature films:

“Run for Your Life”

“Split Lip”

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Directing, Leadership, Self-Development

A filmmaker – a great director – is more than a guy or gal who makes a movie.

Regardless of a feature film’s budget, a great director has many admirable qualities. Each director has their own strengths.

Do you possess the qualities of a great director? Where are you weak? Where are you strong? Where and how can you try to improve yourself? We can all work on strengthening our weak areas while further increasing our strengths.

Self-improvement is key to being successful. Those who fail to adapt and grow are always outstripped by their competition.

I wanted to share some attributes that successful people, including leaders, mentors, business owners, and filmmakers, share in common.

(Note: I have an important update at the bottom of this article, so keep reading to the end)


Personal Attributes

1. Stress-Tolerant. A great director can roll with the punches, be cool in a tough situation, and still make the decisions needed while under pressure. They don’t crumble under stress and have healthy stress-coping mechanisms in place.

2. Flexible. A great director is open to new ideas so they can make the best film possible. They don’t turn their nose up at ideas that could make the film better. The director doesn’t always have the right answers and has to rely on many professionals, including actors, crew, and other collaborators to advise him/her.

3. Positive Attitude. Great directors aren’t self-obsessed divas. They’re leaders of a team. Everyone on set looks to him/her to set the standard for behavior. If the director is always gloomy, pessimistic, has low morale, etc., so will everyone else on set.

A great director is mindful of this and sets the example (see ‘leads by example’ below).

4. Uses Time Efficiently. A great director has no time to waste—there’s a movie to be made, and time is money! Great directors understand the value of time and uses it properly. There’s a time for everything. If it’s time to rest, they rest. If it’s time to work hard, they work hard.

They try to maximize the time they have available.

5. Knows How to be Diplomatic. Great directors didn’t get where they are by treating people poorly when they were in a bad mood. Great directors have self-control and can deal with people cordially, even if the situation is frustrating or someone is being unreasonable.

The great director understands that you can’t always take a sledgehammer to an issue and call it a day. Sometimes you need to use more delicate tools; approach people with finesse.

6. Knows When to Speak Up (or Shut Up). This is basically an extension of being diplomatic. Sometimes that thing you really want to say, you don’t say. The great director knows this and exercises restraint in what he or she says.

7. Thinks Outside the Box. The great director doesn’t feel constrained or threatened by others creative ideas/input. Instead he or she uses them to his or her advantage. The great director is willing to try new things and take risks to get great results instead of only okay results.

8. Problem-Solver – Not a Problem Creator. There are those that focus on pointing out problems, often in a complaining manner. They want to be the first ones to point it out but don’t offer any solutions. There are also people who create problems where none need exist. This is counterproductive.

The great director identifies problems before they occur and current problems, but he or she never walks away without offering one or two solutions. The great director is always working to move the team forward one step.

He or she doesn’t unveil a brick wall in the path, only to walk away and tell others, ‘good luck’.

9. Takes Responsibility. The great director understands the distinction between fault and responsibility. He or she understands that everything that goes wrong or right about their film (as the leader of the filmmaking team) will be attributed to the director.

The great director accepts the risk and possible reward, his or her own mistakes, and always works to correct them without blaming others, because it is a waste of time to play the blame game.

Lastly, the great director isn’t afraid to attribute a ‘job well-done’ to members of the team that deserve recognition for their good work.


Relationships & Communication

10. Focuses on Fostering Relationships. The great director got where he or she is because he or she understands that business is largely about relationships. Therefore, the great director spends time building genuine relationships with a variety of people.

He or she networks, meets lots of people, and stays in contact with many of them regularly.

11. Communicates Effectively. The great director understands that communication is absolutely essential to efficient and pleasant working conditions. He or she has spent a lot of time learning these skills and making sure he or she communicates as clearly as possible at all times.

12. Motivates and Inspires. The great director inspires people to give their best effort, even when they aren’t feeling energetic or particularly invested. Their passion is contagious.

13. Creates and Shares a Common Vision. The great director knows that creating a strong vision and sharing that with his cast and crew is important step for inspiring people’s commitment and best work to a film.

The director does this through multiple methods, including doing thorough director prep, creating visual references, and more.

14. Leads by Example. The great director understands that leading teams to make great films requires sacrifice and hard work from everyone, and so he or she does what it takes to set the example of how others should behave.

He or she is always the first one on set, ready to work with coffee in hand, and the last one to leave set.


Storytelling Skills

15. Understands the Filmmaking Fundamentals. The great film director understands why they say, ‘you need to know the rules before you can break them’. Only then can you break the rules in order to get specific, desired results.

If you don’t know why you are breaking a ‘rule’, then you’re just shooting from the hip. You don’t know what you are doing and can’t predict the result. That’s fine on a passion project, but if there’s any money at stake, you should be surer of what result you will get.

Additionally, understanding the fundamentals will help you communicate and work with your crew since you’ll speak their language.

The great director knows many of the great number of storytelling tools at his or her disposal—both the technical and creative. He or she is familiar with them and can mentally flip through that toolbox to make great directorial choices.

However, the great director is always open to new techniques and isn’t afraid to lean on the expertise of the crew.

16. Understands Real Human Behavior. If one doesn’t understand how people react in real life to various events, how can one portray them believably on film? A great director can anticipate how someone might react in a real-world situation and transplant that into the fiction of his story.

Especially if the director is young and relatively inexperienced, he or she tries to experience the world and examine human behavior in order to learn.

17. Understands Film Conventions. It’s not enough to know about how people actually act in reality.

The great director knows that reality is sometimes perceived differently than the equivalent in film, and can adjust how he or she presents events, conversations, and storytelling techniques in order for the audience to see what he/she wants them to see and feel what he/she wants them to feel.

The great director understands various film conventions, from the most broad (genre) to the very specific (grenade explosions in film versus reality).

18. Can Walk in Others’ Shoes. The great director knows how to create believable performances from a variety of characters and perspectives because he or she understands how people tick, and has enough empathy and creativity to put him or herself in others’ shoes.

19. Understands How Humans Learn. The great director understand that film story arcs (and stories in general) mimic the process in which humans learn (deep personal flaw, inciting incident, ensuing struggle, a realization, and finally, change or growth), and applies that to his or her films in order to create believable characters and moving stories.


No one starts out with all these traits / skills / knowledge.

I’d like to add that no director knew all these things when he/she got started—or even many of them.

So don’t freak out. If you don’t possess the above qualities, you can learn them. We all have room to learn and grow.

If you aren’t sure where to start learning and growing, read this article for specific tips that will help you become a movie director.

The process of making films will help you grow as a person and over time you’ll get better at doing it.

Additionally, you should go out of your way to find and spend time around people who have the above qualities. The people you spend time around affect you greatly.

Personally, filmmaking has been one of the best things I’ve ever pursued. Along the way, I’ve learned many life lessons. If you haven’t yet, I’m sure you will! Get out there, learn to be a better Human, and make great films.


UPDATE:

Since the film industry is changing, it is more important than ever that filmmakers that want to direct their own work and make money from it need to understand the following key skill…

Audience building.

For the modern indie filmmaker, knowing how to build an audience is an absolutely essential skill, because the harsh truth is that most people never make it to mainstream Hollywood success. But that doesn’t mean you can’t make work you care about and make money from it.

Filmmakers have always been subject to middlemen in this industry, but affordable equipment and the internet changes that. All the tools are there – we just need to learn how to use them. This involves understanding how to tell stories for a niche audience, build excitement around your content, and design a method for selling your films to your audience.

So if you are interested in learning how to build an audience and make income from your filmmaking work, I personally vouch for the skills taught in the Film Audience Accelerator course by Rob Hardy. If you want to hear my explanation on why this is one of the best set of skills you should learn right now, you can go here.

If you want to skip that, go straight to checking out the Film Audience Accelerator course.

Stay strong and focused, fellow Storyteller.



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Filmmaking, Leadership
Volunteer cast and crew aren’t necessarily known for their reliability.
Sometimes, people fail to show up, for whatever reason. Other times, they are very late, and they might be unruly, unfocused, and difficult to imagine.

This isn’t what you want, of course.

You are passionate about your project and want it to go smoothly. So, what do you need to do in order to avoid most of these issues?

I explain in the below video the 2 big things you need to focus on in order to:

Avoid potential unreliable volunteers…

…find the kind of people who will make good volunteers,

…how to get good performance out of your volunteer cast & crew,

…and how to keep them coming back to work with you again.



If you’d like a more in-depth look at how to build a strong team of people around you, check out this breakdown of how to build a rockstar team that will go the extra mile for you.



Getting reliable volunteers & good performance
1. Try not to work with your non-film interested friends and family. Find people who have a personal interest and stake in what you are doing. These people are…

2. Find aspiring filmmakers, actors, and crew. They want to keep a good reputation in the community, work with you again, and gain experience. They will show up on time and do a good job if they are serious.

3. You can get unpaid cast and crew to do professional work. If you start and finish on time, take care of basic needs like shelter, safety, water, and food, and basically stick to your word, people will enjoy working with you, say good things about you, and want to work with you again.

Best of luck to you, and if you have any questions, drop me a line!
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Leadership, Self-Development
“Alright everyone, great work today. That’s a wrap!”

A very familiar phrase. Without hesitation, the crew is packing the gear. They’re eager to get home and plop into bed from exhaustion. For good reason.

But have you ever heard (or said) this?

“Alright everyone, great work today – that’s a wrap! But don’t forget, department heads, key people, let’s get together and have our usual AAR before we head home.” 


Say what? Everyone is mentally and physically exhausted. Who wants to stay longer than absolutely necessary? I, for one, would prefer to go home and relax.

But it’s also killing your productions.

Why, you ask? Because seeking feedback and implementing continual improvements is the key to being a successful filmmaker. Whether you are a director, producer, cinematographer… it doesn’t matter.

So what is this AAR thing – what can the Army teach you to be a better filmmaker?

A culture of systems and constant improvement

The United States Army is given form through a combination of history, tradition, regulation, and training. These are all systems of behavior and mentalities. They are processes to be followed, whether technical, administrative, or moral.

These things, as much as being well-funded and equipped, are what make the United States armed forces so disciplined and effective.

Even when encountering terrible odds, Soldiers are trained to adapt and overcome. Though filmmakers are facing vastly less adversity and danger than warriors on the battlefield, Soldiers have many principles in common with filmmakers when it comes to completing the mission successfully.

Both ventures require thorough planning, the direction of large groups of people completing specialized tasks, and the placement and usage of specialized equipment to reach a shared goal. All the pieces must move with efficiency and in harmony to create a single desired result, and this is no small feat.

When you add the creative and unscientific results required from film, it gets even more complicated.

So, how does the Army keep things relevant and keep from stagnating or repeating the same errors? When it comes to matters of life and death, Soldiers often don’t get the luxury of making the same error twice.

The subsequent result is the process I’ve been through innumerable times while in the Army, and have applied to my filmmaking as well.

The After Action Review

The after action review (AAR) is a powerful tool that the Army leverages constantly. It’s something we do after any major event, training or otherwise. No matter our mood or exhaustion, we still do it.

So what is this AAR, exactly?

An AAR is an event-focused, results-oriented review that allows you to determine what you should do next time to be more successful.

This is useful and relevant whether your project went well or not, for small events and massive ventures alike.

What does an AAR consist of?

There are four elements to an after action review.

The Goal: what were our goals?

The Result: did we accomplish what we set out to do? If not, which goals did we meet versus fail to meet?

Sustains: what did we do right this time around, or what did we do that worked very well, that we should carry on for the next project? (List as many as you can think of)

Improves: what did we do poorly at, or what did not work very well? For each of those things, what can we do next time to avoid the problem or improve the process?

Okay, those are the elements.

But how does this AAR work, exactly?

An AAR is usually a group activity and can include anyone who may have a useful perspective to contribute to the discussion.


Remember, the goal of this event-oriented review is to improve performance. It has nothing to do with your vanity, and you should hang your ego at the door. Only people who care about getting better will do this, and only people who can put aside their ego will see large leaps of growth as filmmakers.

Applying AARs to real life

‘Yeah, theory is great, Nick. Give me something actionable’.

Will do.

How to run an AAR:

1. Call the meeting. Don’t skip it just because you and your team are tired, but if it comes down to a safety issue, use your best judgment. The key to this tool being effective is consistency over time.

Sure, using it a handful of times will certainly help, but imagine the improvements you can make in the long run if you force yourself to consistently evaluate your performance and apply real feedback. If you just say, ‘oh, let’s not worry about it this time,’ you’ll make it a habit. Being consistent is hard, but it will pay dividends.

2. Make all present at the meeting participate. Naturally, some people will not feel motivated to participate. This is normal. Some are less outspoken than others, really tired, or just don’t feel like it.

By doing this group review, you are combining everyone’s brainpower and perspectives for a short time to create supercharged, actionable notes for the future. Subsequently, if you aren’t getting everyone’s perspective, it’s likely important aspects will be missed.


Sometimes, people have genuinely unique perspectives on an issue that are helpful, while at other times one person may remember something that everyone else simply forgot about.

You should get at least one ‘sustain’ and one ‘improve’ from everyone in the group, if not more. If you don’t have everyone participate, others may follow suit and clam up.

3. Execute to standard, not time. This is a very common saying in the Army. Often there are tasks that simply must be completed properly – to a high standard – before anyone can move on.

You should apply this mindset to your after action review. If you skimp and accelerate the AAR to save a few minutes, you do yourself and your team a disservice because the feedback won’t be nearly as good.

Of course, you should make your AAR a reasonable length. Usually reviewing a day or two’s work in an AAR should take no longer than 20 minutes. The length will scale with the scope of the project you are reviewing.

‘But what if I’m really short on time and–’


Don’t make excuses. Make it happen. A good alternative to a formalized AAR process is the ‘carpool AAR’. Chat with your producer, actors, or whoever may be carpooling with you on the way home from set. If you aren’t carpooling, call up your team members and chat on the way home.

Next time you see their name pop up on Facebook messenger, shoot them a message and pick their brain. Have a group call on Skype or Google Hangouts. The point is to get feedback, so if you absolutely must skip the AAR, find another way.

4. Document everything. This is straightforward. If you don’t document all of the information you gather during the AAR, what good does it do you? Unless you have a perfect memory (actually, even if you do) make sure all of this stuff gets written down.

You can assign a ‘scribe’ at the meeting or take the notes yourself, but you should focus on facilitating the discussion so that you can extract all the important feedback you can.

Sure, if you don’t write it down, it’s better you did it than not. But chances are everyone will forget a lot of what was said, and part of the value of the AAR is its thoroughness.

Your notes will come in handy later and are great to pull up and read before another similar project, or to share with teammates on a service like Google Drive.

5. Actually reference the notes and apply them. If you never look at the notes again once they’ve been written and don’t do anything with the information, what’s the point?

If I’ve piqued your interest and you want to take a deeper look at the Army’s AAR process, this video will help you have a better understanding of how to apply this great tool.

In summary: 4 ways to adapt and overcome

1. Not consistently reviewing your performance and adjusting is killing your productions. Start using some sort of evaluation process, formal or not.

2. Create a culture of constant improvement by accepting critique and encouraging others to provide feedback. Focus on results.

3. Prevent stagnation by implementing the Army’s after-action review (AAR) process.

4. Adapt and overcome! Apply the feedback you gather to make each production more successful than the last.

I’d love to hear from any of you creative hustlers out there. What are your habits like when it comes to seeking feedback?

Have any great stories of adapting and overcoming the challenges of production? Feel free to message me any time.

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